Over the past year I’ve come in contact with many people having started their own business. Some of which are in the same industry and providing the same service are present at the same networking event. Slight difference at times, but all in all the same service. You know, the daunting task of finding your niche and then presenting to the consumer why they should choose your product over another. Yeah, that kind of a slight difference.
If you find yourself in a room full of people providing the same type of service as you. Don’t be intimidated or get discourage. Don’t think of how your product or service is different. Think of how your “customer” is different. If an organization provides the same service as another, that doesn’t mean that they have the same customer. Walmart and Target provides the same product, but their customer are different.
Remembering that not everyone is your customer will help you better reach your client and identify them in a room filled with Walmarts and Targets. If you don’t have a clear idea of who your customer is you will waste time talking to individuals who may not have qualified as a prospect. Determine who your customer is, what do they look like, and how do they sound. This will save you the time of giving the spill about your product or service to someone who has no intention of buying.
The next time you find yourself in a room like this ask yourself these three questions before scouting the room.
Is my customer in this room?
Is my competition in this room?
What will I say to my customer to make him want to engage in our conversation?
Asking yourself these three questions will save you time chasing the wrong person, get ahead of your competition, and be prepared for your prospect.