Having a great company culture starts in the beginning. The moment you are an entrepreneur or startup, you need to think about company culture. The culture and value of a company flows from the head down. Right now if you are the CEO, Chief Everything Officer, you may feel you are at the bottom. Reality is, you are the head and the tail. Eventually, you will be the official head and your team will look to you on how to handle clients and business decisions. So practicing now what it is you would like to be later will be worth it.
If you’re not sure where to start or how to establish culture as a new entrepreneur, here are 5 ways to help you implement it.
At this point, in the world of business and entrepreneurship, mentioning the impact of customer service is like beating a dead horse. But you would be surprise at how many businesses fail at this. I can’t express how important providing great customer service is in any business. Especially for a small business because it could have a direct impact on growth.
Be courteous of your response time and your attitude on and off paper when dealing with clients.
In my last post, “Does Your Communication With Clients Sucks”, I mentioned how effective communication could help optimize your relationship with clients. Your style of communication, frequency of communication, and level of communication contributes to the culture of your company. People pay attention to how you communicate. Is it detailed or does it leave you wondering with unanswered questions?
Be gracious and considerate in your communication with clients.
Clear Purpose and Mission
Know what is that you do and why you do it. This is a part of your branding and should be executed daily in your operations. Remember, we are in business to solve a problem. When you solve someone’s problem they remember how you made them feel. Don’t just say or write your company’s purpose and mission. Do it and be it. Feel it and speak it indirectly. If you do, people will experience it as well.
Keep Your Saw Sharpened
Professional development is a great way to make sure you and your team are up to date with the latest in your industry and current technology. Constantly educating yourself and your support team on the tools and resources needed to build and grow your business is a great way to build company culture. It instills value in your support team while allowing them to grow and be expose to new discoveries.
As mentioned in the beginning, the company culture starts with the top. Having a strong sense of integrity, purpose, and vision in your small business will flow throughout departments, team members, vendors, clients, and other external resources. Allow and encourage intuition and creativity to be apart of your company’s culture. You can lead your support team and guide your clients into new territory while leaving room for innovation.
Make all this apart of your company’s brand experience and you will be well on your way to establishing a culture respected by your support team, appreciated by your clients, and admired by your vendors.